Wellness is in the DNA of Romagna (Rimini’s region) that has always been famous for its quality of life. The Wellness Valley is the first international district of wellness and the quality of life –a visionary project launched in Romagna in 2003 and coordinated by Wellness Foundation which involves more than 250 public and private stakeholders, including the Emilia-Romagna Region, the University of Bologna and its Multicampus, the local Health Authority, municipal governments, fitness and wellness centres, as well as companies, schools, hotels, beaches, events, fairs and convention centres. The Palacongressi di Rimini is today recognized as the first ever Wellness Congress Location in Italy.